Quality

• Digital prints do not degrade over time
• No scratches or imperfections
• Pristine version of the film, every time
• Crystal clear quality – 2K resolution (2048 x 1080 pixels) at every screening

Innovation

• For the same film, if moviegoers have the choice between 35mm projection and digital projection, 80% of them prefer the digital screening
• Depending of the country, moviegoers accept to pay an extra fee per ticket (between €0.5 and €1) to have an advanced cinema experience

3D

• Improved viewing experience over 35mm 3D
• Unique experience over home cinema
• 3D films admissions are 3x the box office as the 2D version of the same film
• Number of worldwide 3D screens are rapidly growing
• More and more famous directors (Cameron, Lucas, Rodriguez, Burton, …) are making or remaking their films in 3D, solely for digital exhibition

Diversity of Content

• Thanks to reduced costs of digital prints, wider range of content
• Since films can be stored on a cinema central server, a flexible programming becomes possible
• It is very easy to have different versions (subtitled, dubbed, …) of films

Accessibility

• Small or medium-size cinemas can be served as well
• Content can be tailored to some specific audiences
• Special events can be easily programmed (i.e. Classic Movies Night, Kids Day, …)
• Digital offers the opportunity to program appropriate films during quiet times in order to maximize the revenues

A wide variety of non-feature film content can be shown, increasing occupancy in off peak times, leading to increased revenues

• Sports : Football World Cup, tennis competition, …
• Music events : live and pre-recorded concerts, operas, DVD launches, …
• Gaming : multi-players competitions, game sessions, …
• TV special events
• Corporate : product presentations, seminars, …
• Education : trainings, surgery broadcast, …

• More adverts can be stored on a server and easily selected and played
• Advertising can be targeted to a particular audience (with connection to the ticketing and PoS machines)
• Different ad reels can be played at different times of day
• Time sensitive advertising can be easily programmed
• Digital advertising can be interleaved with trailers and cinema ads (i.e. for food & beverage)

• Digital systems are simple to operate allowing to reduce overhead costs
• Reduce time for setting up shows
• Shows can be started remotely (for example from the manager office where a Theatre Management System is installed)
• Equipment can be monitored from outside the projection booth, allowing projectionists to focus on other more profitable tasks